Copywriting 101: The Summer of 2011 My Mother and I Started An Online Business

Back in 2011...

I was in a course that taught you how to create an online niche business...

In a niche market that you could dominate.

I did my research...

I thought about all of the skills, talents, passions, hobbies, and gifts I had...

And I considered all of the human resources in my life...

And their skills, talents, passions, hobbies, and god given gifts.

A few people came to mind...

Most notably...

My mother Ms. Merl.

After all...

Her and I have worked together since I was 7.

So when she came to New York in the Summer of 2011...

I made her a pitch to create an online Jamaican Baking Business.

My mother is a traditionally trained Jamaican Baker.

Amongst her many talents...

She can bake professional cakes for weddings, parties, baby showers, bachelor/bachelorette parties,...

You name it...She can create a jamaican cake for it.

So my pitch was to create a jamaican black cake ecommerce site.

She would bake and handle shipping the cakes.

I would setup and operate the website and ecommerce side of our sales funnel.

So I commenced to creating our website...

and had my first lesson in learning to write copy.

I took a Kopywriting Kourse taught by Neville Medhora.

He teaches you how to create a unique voice...

that naturally sells your story, product, and brand.

This was what I came up with for my mothers signature Jamaican Black Cake.

So Go right AHEAD…

GIVE yoUR LOVED ONE(S) a gift wrapped Black Cake..
ATTRACT people’s ATTN at the dessert table with something EXOTIC.
COMMAND The holiday spirit with a SLIVER of black cake & Vanilla bean Ice Cream
KEEP yoUR sweet toothe Happy…let it SCREAM with joy!
DOUBLE yoUR PLEASURE with premium rum…
INDULGE yoUR Wedding Guests with A Traditional Groomsman Cake…

Get the cake USAIN BOLT was running to GRAB a bite of!

 Jamaican Black Cake by  The Real Jamaican Black Cake

Jamaican Black Cake by The Real Jamaican Black Cake