Copywriting 101: The Storyline I Used To Sell My Mama's Jamaican Desserts Online

This is why you should...

Go ahead…& order a rum cake.

Right now.

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I’m a Jamaican born baker….

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I reside in sunny florida………..with my family and warm weather.

I make the most delicious gourmet rum cakes in Central Florida.

My story is the absolute truth...

as incredible as it may seem.

It started with my Great Aunt.

She handed down the family’s black Cake recipe to my mother…

 …who then naturally handed it down to me.

And I naturally offer it out to you

with great passion & pride as a Jamaican Baker!

I bake every single cake to order.

So…

Go order a cake….. or Jamaican rum cupcakes...

A recent customer asked me,

“…I thought black cake was a christmas, holiday cake?”

I told her like I’m telling you…

…My black cake and ALL of my rum cakes…

…are enjoyed year round for various reasons…

Think about how special your loved one or friend(s) would feel…

 receiving this beautiful gift…

 We blurred the image to protect our customers identity.

We blurred the image to protect our customers identity.

Jamaican Black Cake Gift Wrapped

From YOU with a personal memo card!

You can follow after another customer of mine…

She orders my rum cupcakes for three reasons…

She’s an estate broker…

...and she swears my rum cupcakes have closed one of her deals!

She sends them to her AFFLUENT clients as gifts…

and she also entertains her girlfriends

 with my rum cupcakes for brunch…

(I think she secretly loves to make them jealous…AND FAT…lol)

But she does shower them with love and delicious gourmet cake.

Black cake is also the perfect “happy hour” after work cake…

(Psst…I’m a generous lady with the rum in my black cake… ;-)

And I’m pretty sure…

…My rum Cake will cause a riot in your lunch/break or dessert area…

You’ve been forewarned.

Because, next time you’ll have to buy two of my cakes…

One cake for co-workers…

who keep dropping hints & asking you…

“when are you going to bring in
…some more of that rum cake…THAT “black cake”…

And the other cake for the family at home…

…But we both secretly know… it’s really for you…

before you turn in for the night…

And on a good night…

…you like a “end of the day” slice of cake…

During the 11’oclock news,

…you always feed your sweet toothe.

And that’s perfectly fine as long as…

 its a nice thin slice of my black cake, rum cake, or rum cupcake.

 

What would you say to your loved one or friend in your personal note?


Think about what you’d say in a small memo…
and then go and send them one of my rum cakes.
I will write out the card on your behalf.

It's not that you should order now,

It's also about you taking a moment

to read these testimonials before you order today.

In the Caribbean culture, to give a whole home-baked black cake as a gift is a sign of great affection and intimacy. 

Chester Higgins Jr. The New York Times

“My family orders two cakes from Ms. Merl every year. One in the Spring & one for the holidays. Her cake is the finest in Caribbean Desserts.”
Sandra & Courtney Lee

I wasn’t familiar with Black Cake until after I met my husband, who is Jamaican .

He ordered a cake from Ms. Merl and I had my first taste. Let me tell you first hand it is so flavorful and delicious.

Phyllis and Noel Kelly

The cake was delicious! And everyone was SHOCKED that I was able to have a Jamaican Black Cake delivered fresh to Alberta, Canada!!! 

Thank you again.

Kelly M. in Canada

We love our 10″ Black Cake. The rum cake is moist, flavorful. Fast delivery service. Highly recommended. Thank you, Ms. Merl. 

N. Pah, NYC

Making this black cake is a long laborious project. I know, because in the past I have made them. Ms. Merl’s Black Cake is an authentic version. Rich, long lasting and very good.

Naida S.

Check out the finished copy here.