Copywriting 101: The Copy I wrote That STILL Sells Thousands of Jamaican Rum Cupcakes Today

This is copy I came up with when my mother was ready to debut her Jamaican Rum Cupcakes on her website.

At the time she was primarily focusing on selling Jamaican Black Cake in various sizes...

for various occassions...

But she was ready to diversify her assortment of jamaican desserts...

So I came up with the following copy.

I want to point out that it is formatted specifically to be a slippery slope.

It is written in 3rd person, with purposeful grammatical errors.

I was taught by a copywriter...

When you're writing copy for people browsing a website....

It needs to be UGLY!

SO...

Here's my UGLY copy that sells innocent rum cupcakes.

ENJOY!

rumcipcakescover.png

You’d be surprised to find out there’s rum in your cupcake!

What?!

Rum in a poor little innocent cupcake?

Look at you!

Trying to act sweet and innocent.

Ms. Merl wasn’t born yesterday.

She knows you love premium rum.

She also knows you like to…

… think back to the days when you were a kid…

…And you had the best birthday party on the block…

…And you had the most delicious moist heavenly cupcakes…

…And you had to pull the cupcake paper off carefully…

…Sometimes you’d eat it in ONE………….WHOLE……….…BITE!

Thing is,

…..in the midst of your “fat kid who loves cake moment”

You realize there’s some good Rum in this buttery moist cake! 

You snap back to reality…

And enjoy the best of two worlds… 

A cupcake from your childhood…

With the taste only jamaican rum can provide.

Yes, my friend…

You've Realized by Now...

Ms. Merl’s Rum Cupcake..

Now Ship ped with Icing…

Loves yoU Back!

You do want to order Ms. Merl’s Rum Cupcakes with icing… don’t you?